How can new VOIP resellers differentiate when adopting UCaaS?
So you’ve decided to add a UCaaS offer to your existing MSP/ISP portfolio? Great! The market value of UC is expected to exceed $96bn by 2023 so there’s never been a better time to take a piece of the pie. Just be wary of the traps those who went before you fell into. Namely, pitching the new solution like a commodity rather than focusing on the value you can bring alongside. The former results in a discounting battle between resellers...